Geppetto's Toy Store Opens New Location at Flower Hill Promenade

Posted Friday 10-16-2009

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Adriana Herrera
ERA Communications
(619) 573-9372

GEPPETTO'S TOY STORE OPENS NEW LOCATION IN FLOWER HILL PROMENADE
** Del Mar makes vroom for second Geppetto's toy store**

SAN DIEGO - Children of all ages are invited to explore, discover and play at Geppetto's new eighth store location in Flower Hill Promenade. Open just in time for the holidays, the location will offer the same toy-tastic selection of classic and traditional toy options from each of its seven other locations.

"We started in 1992 with one location and are very humbled by our slow and steady growth," said Brian Miller, president of Geppetto's. "As a parent I know how hectic the holiday season can be. I'm very pleased that we will be able to offer our customers another location."

"We're thrilled to have Geppetto's join our family at Flower Hill," said Jeffery Essakow, president of Protea Holdings. "We look forward to a long lasting relationship with Brian and Danielle Miller and all the staff of Geppetto's."

Geppetto's offers eight convenient locations sprinkled throughout San Diego County from Carlsbad to Otay Mesa. Each store is staffed with knowledgeable Toy Experts prepared to offer age-appropriate and fun recommendations.

The new Geppetto's is located at 2670 Via de la Valle in Del Mar at Flower Hill Promenade. Store hours are Monday - Saturday from 9 a.m. to 8 p.m. and Sunday's from 10 a.m. to 6 p.m. To accommodate holiday shoppers, Geppetto's has postponed the signature remodel of the new 3,900 square foot store, the largest of all its locations, until after the holiday season.

For more information on the new store please visit www.geppettostoys.com or call (858) 755-2100.

ABOUT GEPPETTO'S
Geppetto's has been a San Diego based tradition for over 30 years. Operated by the Miller family since 1992, the award-winning toy retailer offers a unique mix of high-quality playthings from around the world. The company believes in partnering in education and child-related causes and donates toys to over 100 organizations including preschools, elementary schools, and social-service agencies throughout San Diego County.

For more information about Geppetto's, please visit www.geppettostoys.com or call (858) 551-1070.

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Editor's Note: High-resolution images available upon request. Please contact Adriana Herrera of ERA Communications at (619) 573-9372 or via email atadriana@eracommunications.net.