Geppetto's Toy Store Releases Top Ten Toys for the 2010 Holiday Season

FOR IMMEDIATE RELEASE

November 10, 2010

MEDIA CONTACT:
Adriana Herrera
ERA Communications
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GEPPETTO'S TOY STORES RELEASES TOP TEN TOYS FOR THE 2010 HOLIDAY SEASON
** Local toy authority, Brian Miller, knows what toy wishes will bring hours of ‘Love, Peace, and Fun' this year**

SAN DIEGO - Geppetto's, San Diego's neighborhood toy store, announces the hot toys for the 2010 gift-giving season. This year the must-have toys are a collection of games that inspire families and friends to gather in the spirit of play and modern eco-friendly takes on traditional classic toys.

"Toy trends have made an interesting shift this year," said Brian Miller, president of Geppetto's. "Toys that foster collaborative play, learning, and imagination are the top toy choices this year."

The following are the hottest Top Ten Toys for 2010 as identified by San Diego's local toy expert, Brian Miller:

FOR LITTLE ONES
Blocks from Green Toys^TM will guarantee Good Green Fun^TM. The environmentally friendly 18-piece building block set includes a variety of shapes for building castles, towers, or any imaginative structure budding architects can dream up. Made in the USA, the blocks contain no BPA, PVC, or phthalates. They are produced using 100% recycled plastic milk containers and printed with soy inks.
Ages 6 months and up. $24.99

Tickle Monster Book / Mit Kit from Compendium brings out the inner tickle monster in children and parents alike. The Tickle Monster Laughter Kit will bring delight, giggling, and hours of enjoyment to reading time. Two big, fluffy blue mitts with poke through finger holes make page turning and tickling easy!
All ages. $34.99

PURE FUN
Bitty Bobble Pets from Creativity for Kids - color and decorate your own pet shop. Packaged in an adorable pet shop box, the set includes a 1 clay dog, 2 bunnies, 1 turtle and 1 kitty ready to be painted and adorned with oodles of accessories. Bitty Bobble Pets make the perfect gift for any aspiring artist, vegetarian, or business owner.
Ages 6 and up. $24.99

Ezy Roller from Ezy Roller^TM is an award-winning sensation from
New Zealand that has swiftly become an American favorite. Ezy Roller is a tough and stable riding toy powered by easy right-left leg movements that gives kids a ride experience unlike any other.
Ages 4 and up. $99.99

GAMES
Creationary Game from LEGO® Games is the world's first collection of games that you build, play and change. Creationary is a great game for family and friends to test their imagination, creativity, building and guessing skills to the max. An interactive game for 3 - 8 players. Each game lasts approximately 30-60 minutes and includes three levels of difficulty to show off building skills, while the others guess what is being created.
Ages 7 and up. $39.99

Wits and Wagers from North Star Game is a trivia game for novice and expert ‘know-it alls' alike. Each player writes a guess to a question such as "How many feet wide is an NFL football field?" and places it face-up on the betting mat. Feeling confident? Bet on the guess. Think someone else knows better? Bet on their guess. Strike it big and you'll be cheering like you just hit the jackpot!
Ages 8 and Up. $19.99

Spot It! from Blue Orange Games is a little tin packed with hours of shout out loud fun. An experience for young and old alike Spot It! is a fast paced, laugh yourself silly game. Each tin includes rules for 4 games, using the 55 cards. Each card has 8 symbols, and one of the symbols is shared with every other card. Spot the matching symbol and shout it out and see the laughter spread.
Ages 6 and up. $12.99

DISCOVERY
Inside Out! The Human Body from Smart Labs allows kids to explore the complex inner workings of the human body and literally see how it all works! The ‘Inside Out! The Human Body ' hands-on kit and tour guide is complete with removable squishy organs as well as representative skeletal, vascular and muscular systems.
Ages 8 and Up. $39.99

Zoob Bot from Inifinitoy brings the excitement of robots to children's imaginations. Children will explore and discover the world of robots with the award-winning building Zoob Bot creating set. Each set includes 50 ZOOB pieces, 4 wheels, a pull-back motor, and a replaceable battery for light-up eyes that will unlock the inventor in any child.
Ages 6 and up. $24.99

"T3" Solar Robot from Elenco is a totally sun, and kid, powered toy. "T3" easily transforms into three stellar intergalactic designs - a tank, robot, and scorpion. Perfect for the young science fiction buffs the ‘T3' comes with easy to understand instructions that make it simple for any child to experience the animated benefits of solar energy.
Ages 10 and up. $24.99

All of the hot popular toys for the 2010 holiday season can be found at Geppetto's eight toy stores throughout San Diego County.

ABOUT GEPPETTO'S
Geppetto's has been a San Diego based tradition for over 35 years. Operated by the Miller family since 1992, the award-winning toy retailer offers a unique mix of high-quality playthings from around the world at eight locations. The company believes in partnering in education and child-related causes and donates toys to over 100 organizations including preschools, elementary schools, and social-service agencies throughout San Diego County.

For more information about Geppetto's, please visit www.geppettostoys.com or call (858) 551-1070.

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Editor's Note: High-resolution images of select toys are available upon request. Please contact Adriana Herrera of ERA Communications at (619) 573-9372 or via email at adriana@eracommunications.net.