Green the Play Scene This Spring with Eco-Friendly Toys From Geppetto's

Posted Thursday 03-25-2010

FOR IMMEDIATE RELEASE

Wednesday, March 24, 2010

MEDIA CONTACT:
Adriana Herrera
ERA Communications
(619) 573-9372 office

GREEN THE PLAY SCENE THIS SPRING WITH ECO-FRIENDLY TOYS FROM GEPPETTO'S
**Helping to grow healthy kids and a healthy planet**

SAN DIEGO - Spring has sprung and Geppetto's toy stores is assisting mother nature in greening San Diego. To inspire young "buds and blossoms" to appreciate the environment they play in and to help imaginations sprout Geppetto's has a broad selection of environmentally friendly toys.

"We're very fortunate to live in San Diego and we recognize it is important to do our part to keep it beautiful for future generations," said Brian Miller, president of Geppetto's. "By carrying eco-friendly toys we are able to help parents teach their children about conserving resources while simultaneously providing unique quality playthings."

Geppetto's carries the following eco-friendly toy companies whose toys are guaranteed to dig up some fun this spring:

SMILES AND SUSTAINABILITY
PlanToys® products enable children to play, learn and become closer to nature. Each toy is manufactured from non-toxic, natural materials such as organic rubberwood. Geppetto's carries over 40 toys from PlanToys®. Local favorites include the: Alligator, Walker, and Xylophone.

Retail Range: $8.99 - $99.99

PRESTO CHANGE-O YOUR MILK CONTAINER IS NOW A...
Green Toys manufactures toys domestically in California out of recycled milk containers. All products are completely recyclable and are merchandised in minimal packaging. Green Toys are 100% safe and contain no Phthalates or BPA. Of the 11 different Green Toys products Geppetto's carries the most coveted toys include the: Dump Truck, Recycling Truck, Tea Set, and Jump Rope.

Retail Range: $9.99 - $39.99

KID POWERED ONLY
Sprig Toys, Inc. products infuse creativity, smart design, quality manufacturing, earth-friendly materials, product satisfaction, and responsible business practices into a superior line of fun, kid-powered toys. Geppetto's carries six models from Sprig Toys Inc., families love the: Excavator, Loader, and Trucks.

Retail Range: $3.99 - $49.99

KIDDIE CONSERVATIONIST
Innovative Kids' Green Start^TM book series inspires children to love and respect the natural world. The books are made from 98% post-consumer recycled materials and designed to give kids an awareness of the natural world and an understanding of how we are interconnected with everything around us. Geppetto's carries the entire eight-part book series.

Retail Range: $6.99 - $16.99

HELP SAVE-THE-PLANET WITH A PUZZLE
Terra^TM toys are part of a new collection of games and puzzles themed around species and habitats that The World Wildlife Fund (WWF) works actively to safeguard. The games are made from sustainable materials and feature endangered wildlife and their habitats. Terra^TM donates approximately 5% from the sale of each game to support WWF's global conservation efforts. To encourage fun earth saving playtime Geppetto's offers the: Crane Pick Up Sticks, Panda Tumblin' Tower, and Turtle Tic-Tac-Toe.
Retail Range: $6.99 - $44.99

SMALL CAN BE BIG
MPS Macmillan Publishing Let's Go Green book series features puzzles and activities to encourage learning and help develop key first skills in children five and over. Each book is made with recycled craft paper, printed with natural soy ink, and includes a die-cut with a carry handle for little hands to hold. Geppetto's carries the entire four-part book series.

Retail Range: $2.99 - $16.99

A toy is deemed green as a result of its being manufactured on sustainable principles. Green toy companies use eco-friendly materials that are recycled, organic, free of abrasive chemicals, and that have a minimal impact on the environment. Green toys themselves often can be recycled and have basic and/ or recyclable packaging.

All of the aforementioned eco-friendly toys can be found at Geppetto's eight toy stores throughout San Diego County: Carlsbad, The Forum; Del Mar - Flower Hill; 4S Commons Town Ctr; Del Mar Highlands; La Jolla; Fashion Valley; Old Town; and Otay Ranch Town Center.

ABOUT GEPPETTO'S
Geppetto's has been a San Diego based toy tradition for over 30 years. Operated by the Miller family since 1992, the award-winning toy retailer offers a unique mix of high-quality playthings from around the world at eight locations. The company believes in partnering in education and child-related causes and donates toys to over 100 organizations including preschools, elementary schools, and social-service agencies throughout San Diego County.

For more information about Geppetto's, please visit www.geppettostoys.com or call (858) 551-1070.

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