Her Niche Products is the New Face of Green Business

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Adriana Herrera
ERA Communications/ Her Niche
(619) 573-9372 office

HER NICHE PRODUCTS IS THE NEW FACE OF GREEN BUSINESS
**Green business is more than clean tech - it's green fashion with green function**

SAN DIEGO - The new face of green business is that of two young professionals and San Diego entrepreneurs, Adriana Herrera and Nichole MacDonald. The two friends have established Her Niche, a new product development company that combines green fashion with green function to create stylish products that provide innovative environmental solutions. Her Niche's business model works to create long-term environmental change by redirecting wasteful lifestyle habits of consumers.

"Adriana and I share a vision to create socially responsible and eco-friendly products that actually help women lighten their carbon footprint. In a time when budgets are limited we want to give today's modern woman options for products that go beyond the norm - that offer cutting edge style and real functionality," said Her Niche Co-founder and Creative Director, Nichole MacDonald.

"The bad habits of millions of people have resulted in the growing Garbage Patch, depletion of natural resources, destruction of eco-systems and deforestation. We see Her Niche having a positive impact on the environment organically - one person at a time," said Her Niche Co-founder and Marketing Director, Adriana Herrera.

Her Niche's first product line is Bagonia. Bagonia is a one-of-a-kind handbag line, made and designed in America by Her Niche. All handbags are 100% cruelty free and made of many components that are derived from organic plants. Each bag contains a secret compartment that stores two or three reusable shopping bags that make it easy to put an end to the plastic and paper bag plague.

Bagonia handbags are accessories to live a stylish, organized and eco-friendly life. Never again will women have to think twice about using plastic bags when they carry a Bagonia. Their reusable shopping bags are an indiscreet companion everywhere they go. Two of Bagonia's four styles are also compartmentalized with a removable, and machine washable, interior that perfectly organizes the contents of any purse. Small handbags retail for $149.99 and large compartmentalized handbags retail for $199.99.

Bagonia bags now available for purchase online at www.bagoniabags.com.

ABOUT HER NICHE
Founded in 2009, Her Niche is providing consumers with innovative eco-friendly products that provide organization, beauty, and functional solutions to their daily needs. Her Niche's leadership works to promote the importance of protecting the environment through the use of cruelty free, organic and sustainable materials, partnerships with socially responsible companies and the dissemination of educational information. For more information about Her Niche, call (619) 618-2132 or visit http://www.hernicheproducts.com

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