Prestigious POOL Tradeshow Invites Bagonia and Birch

FOR IMMEDIATE RELEASE



Media Contact:
Adriana Herrera
ERA Communications
(619) 573-9372



Bagonia and Birch Invited to Prestigious POOL Tradeshow

**Her Niche Products to début revolutionary designs in August**


SAN DIEGO – For the third season in a row the POOL Tradeshow has invited Bagonia and Birch to be featured tradeshow brands. Taking place August 31st – September 2, 2009 at the Las Vegas Convention Center, Bagonia and Birch will reveal its new design collection and launch a ground-breaking new subdivision of the lines.


An offshoot of the international MAGIC tradeshow, POOL is an invitation only tradeshow for emerging brands. A design-driven fashion tradeshow, visionaries of retail attend the show to scout hot new items and shape new trends for the boutique market. The tradeshow serves as a launching pad for new innovative brands, like Bagonia and Birch, to quickly become industry household names.


“Adriana {Her Niche Products co-founder and marketing director} and I are very honored to be selected to participate in POOL,” said Nichole MacDonald, co-founder and creative director of Her Niche Products. “The tradeshow is a fun and fitting place to unveil the new designs we’re working on.”


The first two product lines of Her Niche Products, Bagonia handbags for women and Birch utility bags for men are creative and stylish solutions to put and end to the plastic and paper bag plague. Going above and beyond in appearance, each bag contains two or three reusable shopping bags that are rolled up and stored in a secret compartment. The lines also include chic features such as breakaway clutches and compartmentalized interiors that give women and men tools to make life simpler, sustainable and always stylish.


About Her Niche Products

Founded in 2009, Her Niche Products is providing consumers with innovative eco-friendly products that provide organization, beauty, and functional solutions to their daily needs. Her Niche’s leadership works to promote the importance of protecting the environment through the use of cruelty free, organic, reclaimed and sustainable materials, partnerships with socially responsible companies and the dissemination of educational information.



For more information about Her Niche, call (619) 618-2132 or visit http://www.hernicheproducts.com.


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